The #KeReady campaign, a youth Covid-19 vaccination movement, recently announced the launch of the #KeReady2Flex Challenge.
This initiative, using social media and community engagement, calls on young people to take control of the communication about Covid-19. The campaign challenges them to frame Covid-19 and vaccination-related messages in their own style using their own talent.
They are urged to perform, paint, move and write, and to share these messages and creative elements with the hashtag #KeReady.
According to Lebo Motshegoa, youth mobiliser for the Demand Acceleration Task Team working with the National Department of Health, the drive arose from young people’s feedback that they want to take charge of their lives after being restricted by lockdowns.
To show young people that their ideas have value, the 15 most creative, emotive and persuasive designs will win cash voucher prizes totalling R100 000 every week.
“The campaign encourages the youth to get vaccinated,” said Motshegoa.
“The past two years have been tough, especially for young people whose opportunities were limited by lockdowns. Now is the time for them to flex and show off their creativity. Their power is in their tenacity to live in the moment and be ready for what tomorrow holds. Opportunity lies in the choices we make, like getting vaxed.”
